Bowdoin Marketing
Representing the Manufacturer to the Automotive Aftermarket

Manufacturer representatives that combine old-school service
with a forward thinking approach.

We represent companies in all facets of the automotive aftermarket:
Performance, Accessories, Traditional, Tools and Equipment while servicing your customers from mass merchants to large warehouses and small local Jobbers.

Sales • Service • Growth

You'll like the way we work, because we work harder, through face-to-face selling, regular follow-up, promotional programs, telemarketing, quarterly newsletters and in depth marketing services. Regular instructional sales meetings, which include our principals and all sales people, are held twice a year. Our goal is to help bring our factories and mutual customers together to be successful.

And even if our philosophy seems old-fashioned, our sales staff is completely computerized and up-to-date on all new techniques, equipment and technology, including wireless E-mail, smart phones and other modern sales tools & techniques.

It's not how many states you cover, but how many people you have covering those states that really counts. You can cover half of the country, but if you only do it with 6 or 8 people, then ask yourself how well is it really being covered.? We focus on quality of call in a smaller area as opposed to trying to cover a large territory with few people.
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“In this world you’re either growing or you’re dying, so get in motion and grow.”

- Lou Holtz

Your Partner in Sales

So you want, need and desire to get new business and new customers?
What are you doing to get them? Do you have a plan?
You need a team working for you that has a plan, a proven plan, that works.

Marketing Support
We work closely with you to make sure that we do training, spiffs and flyers and or anything else we can to help get your line off the ground with our prospective accounts. That includes ad layout and turn key support to ensure that your products get up on the web faster at our accounts.


Relationships
Don’t kid yourself and think that realtionships don’t count anymore. Yes, it’s not like the good old days but they are still very important and we work hard at making sure we have them where we need them, so we can pull the trigger when it’s time to get the order!


Follow Up
You can make all of the sales calls and presentations in the world but if you don’t follow up and through you’ll rarely make the sale in today's environment. We make sure that the follow up gets done, and keep you in the loop throughout the entire process.


Jobber Calls
We make nearly 150 jobber calls - every month! No kidding and no games. We are in front of our customers and their customers helping to pull the product off of the shelves! We show off new items, drop off literature, train and educate them to be more effective at selling your products.


Reporting
We have developed our own jobber call reporting system known as JOB. Each of our salesman are equipped with iPads. When they finish with a jobber call, they can enter the call information before they even leave the customers parking lot. This insures no important information or notes are lost.


Making it Work
Every good sales person needs company support. We have a fully staffed office and experienced leadership to ensure that our team functions as a team. We help each other out at customer trade shows and events and support each other to ensure our mutual success!


Bowdoin Marketing has maintained consistent growth by remembering to keep the goals of both manufacturer and customer in mind each day. Our sales team gives you the best account coverage and penetration in the marketplace. If you’re looking for the best in our territory, then pick up the phone and call us!

Territory

At Bowdoin Marketing we focus our representation of the manufacturer to the Midwest market. Our sales people are located throughout the region, which enables them to quickly respond to their customers' needs. Illinois, Indiana, Michigan, Ohio, W. Pennsylvania, West Virginia and Kentucky are the states that Bowdoin Marketing services.
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